If you’re anything like me, you have a little bit of an obsession with checking your blog stats. I’m not sure that I believe that any blogger publishes posts online purely for themselves – after all, we would all keep diaries locked away in our bedside cabinets.*
It is undeniably a good feeling knowing that other people are reading the posts that you put so much time and effort into. Getting a spike in your stats is confirmation that people relate to your writing and find your random musings relevant/interesting/entertaining. And similarly, when a post doesn’t perform so well you can be left feeling disappointed – as though you got that essay back from the teacher graded a mediocre C or a big fat D.
I personally seem to go through phases with my stats, where one week I’ll be completely obsessed with my blog stats (refresh, refresh, refresh!) and other weeks where I couldn’t really care less. However, recently I’ve been trying to take my blog to the next level and this has meant that I’ve become a little too obsessed for my liking.
I wrote about my plans to approach brands directly last month and I have a monthly page view target in mind before I start to send out my media kit. My stats have been steadily increasing over the last three months simply as a result of me becoming a lot more ‘social’. I’ve discovered some great new linkys, which have finally helped me to feel a part of the ‘blogging community’, and I’ve started to use buffer for my Twitter account (as well as interacting more in ‘real time’), which is helping to increase my blog traffic month on month.
However, with all of this extra social time, I still haven’t managed to publish more than twice a week which was a key part of ‘operation next level’ and sometimes I feel as though I’m putting too much pressure on myself. Blogging (or more doing ‘bloggy stuff’) during Taylor’s nap times can often leave me feeling frustrated at my lack of time to get anything else done. But at the same time, I do love it and I have to bear in mind that my ultimate goal is to try and make a decent income from it so that I can spend more time with Taylor as she’s growing up. From this month I’m officially self-employed as a freelance PR, so would love for my blog to subsidise my income from that.
However, following my recent ‘stats binge’, my blog stats and I are on a little ‘break’. I want to remember the reasons why I started blogging in the first place and everything else I get out of it aside from a spike on a bar chart. Your stats don’t define whether your blog is successful or not – if you love blogging then you have already won.
How often do you check your blog stats?
*If you do write entirely for yourself and don’t even check your blog stats then I applaud you!
I’m linking up this post with: Just Another Linky