I’ve read a couple of posts recently by bloggers who feel they have fallen out of love a little with their blogs as they’ve been putting too much pressure on themselves. Pressure to post frequently, pressure to keep up on social media, pressure to live up to their own expectations of what they want for their blog. It’s something that I’m no stranger to and there are times when I have questioned why I bother blogging at all.
I started this blog for myself – as a creative outlet whilst on maternity leave, as a way to document my daughter growing up and I guess as a way for me to take stock of my own life and appreciate the every day. But the truth is (as every blogger will understand) you quickly become very attached to your blog. It’s an extension of yourself – and you therefore become very precious about it. With all of the hours that you put into it, you want other people to read it. Otherwise, what’s the point? You forget that you started it for yourself and suddenly your stats become important and you are constantly striving to ‘blog better’.
It’s impossible not to compare yourself to other bloggers. Those who blog on a daily basis and still seem to have the time to keep active on social media and take beautiful photographs – and all with a young child or sometimes two at home with them. And yet they still manage to fit in daily craft sessions or days out with their children (you know because you read about it on their blog). They make a decent income from their blogs and work with some fantastic brands. I salute you.
I’m a firm believer in the saying ‘you get back what you put in’ and I do believe that this is never more true than with blogging. Since I started to post more and really ‘get myself out there’ on social media, I’ve seen a huge increase in visitors to my blog and, as a result, opportunities to earn money from it. Which is a great feeling – it really does make it all seem worthwhile.
But I’m never going to be the blogger who posts every day.
For me, I’ve reached my peak in terms of the time I’m willing to dedicate to blogging. I limit myself to Taylor’s nap times and a little bit a few evenings a week. Any more than that and I start to feel irritated – irritated because I’m not sat chatting to my husband, irritated because I’m looking at my mobile phone whilst Taylor’s awake. Blogging is great, but certainly not at the expense of quality time with my family.
I’ve realised that I’m not very quick at writing and a post that takes me over an hour to write would probably take someone else half an hour. I can’t help it, I’m pedantic. And I’m cool with that.
Throughout my 16 months of blogging I’ve realised that what I love most about my blog is being my own boss. I can publish what I want to and spend as much time on it as I feel like. And I’m a pretty nice boss really – efficient, but no slave driver. Yes, I would go into a cold sweat if I went for one week without a post, but Google’s not going to kick me out of the party if I don’t post for 24 hours. Blogging for me has always been about writing content that hopefully people enjoy and relate to and, if I’m lucky, want to share.
If you need any more convincing, just keep in mind the The likes of The Unmumsy Mum, Hurrah For Gin, Mummy Daddy Me – all of whom have achieved notoriety for being brilliant parenting bloggers, all of whom don’t post daily.
I’m happy with what I’ve achieved so far and I’m proud that I’ve started to earn a little from this space that I created out of nothing. Of course I still plan to have targets for improving and growing, but in ways that won’t put undue pressure on myself – improving my photography, understanding social media more, extending my tribe (anyone want in?)
So bloggers, give yourself a break. The only person who’s judging is you.
So what about you? Are you a blogger who posts every day? Do you feel you put a lot of pressure on yourself and lose the fun of blogging?