Being a mum is something that gives you plenty to talk about. From the hilarious things your kids say through to the challenges of parenting, every mum’s experience is unique, and creates lots of interesting stories and lessons that you may really want to share. It’s not surprising that mum blogs have really taken off, with women all over the world writing regularly about their family lives. There are lots of great reasons to start a blog, so if you are considering it, here’s some things to think about and tips on how to start a mummy blog.
Starting a blog is the easy part!
Even if you have no web design or programming expertise, the technical side of creating a blog and publishing online is pretty straightforward – if you know how to use the web, you know how to publish content. All you have to do is create an account with WordPress or Blogger, choose a theme that you like and do any customisations you want such as colours, fonts and headers. Your site is then basically ready for you to put content on it!
Should you go self-hosted?
A lot of bloggers choose to go self-hosted and have their own domain. This is particularly important if you plan to monetise your blog at some point – most brands will only work with blogs that have an individual domain authority. You can purchase your own web hosting from a company like Smart Hosting and have your site live with its own domain. It doesn’t cost very much, but looks more professional than having a free WordPress or Blogger domain. It also means you won’t be restricted if you want to have advertising on your site or work on sponsored content in the future.
Deciding on your Content
This really is all there is to setting up a blog, but of course, now you need to write some great content and start turning your blog into whatever you want it to be. Whether you want your blog to be a personal journal of your life as your kids grow up, or you’re more interested in making a practical site with advice and reviews for other mums to read, it’s important that your blog posts are well written, and that you post consistently. Whether you want to write every day, once a week, or once every few weeks, it’s a good idea to stick to at least a vague schedule if you want to keep your readers coming back.
Whatever you choose to write about, I find that the single most important thing is to stay true to yourself – if you try to be someone else or write in a style that doesn’t come naturally, it will come across in your posts and you’ll struggle to build a loyal base of followers.
You will need to be dedicated
One thing I never realised when I first set up a blog is how much actually goes into running a successful blog and gaining an audience. Writing content for your blog really is just a small fraction of the work that goes into it. You may be happy with just having a space online to record your memories for your close family and friends. But if you want to build your blog, grow your visitor numbers, and earn money from your efforts, then you really do need to work at it. From becoming a social media guru, to perfecting your photography, understanding SEO, responding to comments and being an active part of the blogging community, the tasks really are endless. Blogging can be hugely rewarding and may be just the ticket if you think you have what it takes. But be prepared to get addicted and if you’re hoping to make a quick buck from publishing a couple of posts, then it’s probably not for you.
A Note About Identity
Even if you don’t expect many people to read your blog, remember that whatever you choose to post is visible to everyone, so it’s worthwhile thinking about how open you want to be about your identify (and that of your family). Some bloggers are happy to have personal family photos on their blog, whilst others prefer to remain anonymous or choose not to post photos of their children. I personally don’t have a problem with sharing personal photos online – but would never post anything that would cause embarrassment or hurt anyone else. If I wouldn’t show a photo to someone I’ve just met, then it doesn’t go on the blog.
Whilst it does pay to be a little careful about how much you reveal about yourself, writing honestly about your experiences can be a great creative outlet and useful to others, as well as being a way to make friends with other like-minded mums. Blogging for me has brought me so much enjoyment and I love the blogging community which is so supportive. Making money from my passion is also hugely fulfilling and something I never dreamed was possible when I first set up my little space.
So, what are you waiting for?
Are you a mummy blogger? What other tips would you add to this?
Disclosure: This is a collaborative post