How to start a mummy blog


Being a mum is something that gives you plenty to talk about. From the hilarious things your kids say through to the challenges of parenting, every mum’s experience is unique, and creates lots of interesting stories and lessons that you may really want to share. It’s not surprising that mum blogs have really taken off, with women all over the world writing regularly about their family lives. There are lots of great reasons to start a blog, so if you are considering it, here’s some things to think about and tips on how to start a mummy blog.How to start a mummy blog

Starting a blog is the easy part!

Even if you have no web design or programming expertise, the technical side of creating a blog and publishing online is pretty straightforward – if you know how to use the web, you know how to publish content. All you have to do is create an account with WordPress or Blogger, choose a theme that you like and do any customisations you want such as colours, fonts and headers. Your site is then basically ready for you to put content on it!

Should you go self-hosted?

A lot of bloggers choose to go self-hosted and have their own domain. This is particularly important if you plan to monetise your blog at some point – most brands will only work with blogs that have an individual domain authority.  You can purchase your own web hosting from a company like Smart Hosting and have your site live with its own domain. It doesn’t cost very much, but looks more professional than having a free WordPress or Blogger domain. It also means you won’t be restricted if you want to have advertising on your site or work on sponsored content in the future.

Deciding on your Content

This really is all there is to setting up a blog, but of course, now you need to write some great content and start turning your blog into whatever you want it to be. Whether you want your blog to be a personal journal of your life as your kids grow up, or you’re more interested in making a practical site with advice and reviews for other mums to read, it’s important that your blog posts are well written, and that you post consistently. Whether you want to write every day, once a week, or once every few weeks, it’s a good idea to stick to at least a vague schedule if you want to keep your readers coming back.

Whatever you choose to write about, I find that the single most important thing is to stay true to yourself – if you try to be someone else or write in a style that doesn’t come naturally, it will come across in your posts and you’ll struggle to build a loyal base of followers.How to start a mummy blog

You will need to be dedicated

One thing I never realised when I first set up a blog is how much actually goes into running a successful blog and gaining an audience. Writing content for your blog really is just a small fraction of the work that goes into it. You may be happy with just having a space online to record your memories for your close family and friends. But if you want to build your blog,  grow your visitor numbers, and earn money from your efforts, then you really do need to work at it. From becoming a social media guru, to perfecting your photography, understanding SEO, responding to comments and being an active part of the blogging community, the tasks really are endless. Blogging can be hugely rewarding and may be just the ticket if you think you have what it takes. But be prepared to get addicted and if you’re hoping to make a quick buck from publishing a couple of posts, then it’s probably not for you.

A Note About Identity

Even if you don’t expect many people to read your blog, remember that whatever you choose to post is visible to everyone, so it’s worthwhile thinking about how open you want to be about your identify (and that of your family).  Some bloggers are happy to have personal family photos on their blog, whilst others prefer to remain anonymous or choose not to post photos of their children. I personally don’t have a problem with sharing personal photos online – but would never post anything that would cause embarrassment or hurt anyone else. If I wouldn’t show a photo to someone I’ve just met, then it doesn’t go on the to start a money blog

Whilst it does pay to be a little careful about how much you reveal about yourself, writing honestly about your experiences can be a great creative outlet and useful to others, as well as being a way to make friends with other like-minded mums. Blogging for me has brought me so much enjoyment and I love the blogging community which is so supportive. Making money from my passion is also hugely fulfilling and something I never dreamed was possible when I first set up my little space.

So, what are you waiting for?

Are you a mummy blogger? What other tips would you add to this?

Disclosure: This is a collaborative post

Keep Calm and Carry On Linking Sunday

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30 Comment

  1. Sunita - Lucky Things blog
    September 10, 2016 at 11:35 pm

    Hey Natalie, what a great post for people starting to blog and think about setting up a blog. Great to hear from someone who ahs made it a huge success. A syou say it does take HARD WORK! I wish I’d known more about SEO at the start. Blogging can be an endless list of things to do so I’d recommend: 1) focus on the other areas that you will enjoy like Instagram or Twitter 2) Content is queen! People come to your blog to read stuff 3) Don’t worry about having a niche – you don’t just have to blog about parenting stuff all of the time 4) There’s always room for more blogger (I’m proud that after some gentle non-obvious coaching, my NCT pal has decided to start her own blog!) As a newbie blogger, I have many more ideas and some are on my recent post about Setting up your blog if anyone wants to take a peek. Catch up again soon Natalie #KCACOLS
    Sunita – Lucky Things blog recently posted…Lucky Things Blogger: 7 tips for setting up a blogMy Profile

  2. Jane Taylor
    September 11, 2016 at 1:40 am

    You make some really important points here. I appreciate how you say so much of interest in an easy to read, nicely composed post with great pics. It also helps that its a pleasant read when I am commenting on 50 #KCACOLS posts as a cohost! Did you do that just for me? 😉

    Thanks for linking with #KCACOLS
    Jane Taylor recently posted…Window film: a thrifty alternative to blinds & curtains.My Profile

  3. Nicole @ The Professional Mom Project
    September 11, 2016 at 1:50 am

    Love this and it’s so true! Blogging is way more work that I ever thought it would be. Between writing posts, putting together images, social media, commenting etc it feels like I’m always in front of a computer typing away. I would also suggest that someone thinking of starting a blog join a couple of facebook groups for support and to gain an understanding of the work involved. #KCACOLS
    Nicole @ The Professional Mom Project recently posted…Thyroid Cancer Awareness: Check your NeckMy Profile

    1. Natalie Mudd
      September 12, 2016 at 11:30 am

      Facebook groups is a great idea – I really need to join some more. Do you have any recommendations? X

  4. Agent Spitback
    September 11, 2016 at 2:06 am

    Great tips! Staying true to yourself is so important. When I first started, I thought it would be simply writing and bang, off you go. But there is so much more! And learning from one another is often the way to go. I enjoy joining linkies as that helps me find new blogs to follow, like yours! #KCACOLS

    1. Natalie Mudd
      September 12, 2016 at 11:29 am

      You’re right – learning from each other is definitely the way to go. Other bloggers have taught me everything I know! X

  5. Kerry
    September 11, 2016 at 7:33 am

    That’s really interesting to read. When I started in January, I never released how much more to it there was than just writing! But I love it! Now I concentrating on consistency, and ways to earn money from my blog, so if you have any tips of that let me know! #KCACOLS

  6. Emma
    September 11, 2016 at 9:30 am

    Fab tips! I think that realising that it will take time and won’t happen overnight and that you will make mistakes as you go along. However, also realising that the blogging community is such a supportive one and will help you when you are struggling! #KCAOCOLS
    Emma recently posted…Has The Sisterhood Fallen Out Of Vogue?My Profile

  7. mummyofboygirltwins
    September 11, 2016 at 1:22 pm

    Ahh I agree – it’s been the best thing for me and I LOVE it 🙂 It does take hard work though..more than you think and it is addictive!!!! Great tips xx
    mummyofboygirltwins recently posted…Cooking with Hello FreshMy Profile

    1. Natalie Mudd
      September 12, 2016 at 11:26 am

      Soooo addictive! But I guess that’s because we love it so much! Xx

  8. Soppy mum (Sara)
    September 11, 2016 at 1:34 pm

    I’ve only recently started and am already addicted!!! Thinking about going self hosted when I’m back in the UK and have access to computers/laptop but it seems a big step!!! #kcacols
    Soppy mum (Sara) recently posted…Cannot connect…..My Profile

    1. Natalie Mudd
      September 12, 2016 at 11:25 am

      I think you just have to go for it and you will figure it out as you do it – I hit a few challenges so just make sure you give yourself a free day to sort!

  9. Laura @ Mama, Eden & Me
    September 11, 2016 at 6:27 pm

    Thanks for sharing this. I always thought blogging was more about writing but I see why it’s a full time job for many #KCACOLS
    Laura @ Mama, Eden & Me recently posted…When You Feel Like You’re Not EnoughMy Profile

  10. chocolateandwineandillbefine
    September 11, 2016 at 9:50 pm

    Excellent tips! I wish I had gone self-hosted from the start! Now I want to go self-hosted and need to faff around trying to get it sorted! Also, I completely agree – I knew you had to be dedicated but I didn’t realise quite how much time blogging could possibly take up! #KCACOLS
    chocolateandwineandillbefine recently posted…“Under the Sea”-Themed ActivitiesMy Profile

    1. Natalie Mudd
      September 12, 2016 at 11:22 am

      Going self-hosted is quite a challenge once you’ve got your blog up and running – I wish I’d done it at the start too, but then I dont think you know how commited you’ll become x

  11. Claire
    September 11, 2016 at 10:38 pm

    Great post! Blogging is way more work than I thought but it’s addictive! I do have to remind myself it’s a hobby! #kcacols
    Claire recently posted…It’s ok…007 #mumguiltMy Profile

  12. Ali Duke
    September 11, 2016 at 10:56 pm

    This is a great post for people just starting with their blogs. Some really good information and tips x

    1. Natalie Mudd
      September 12, 2016 at 11:19 am

      Thanks Ali hopefully it will be helpful x

  13. Sarah
    September 12, 2016 at 10:05 am

    I think you can also expect to make lots of lovely friends, and prepare to be nattering on social media all day! 😀 #KCACOLS
    Sarah recently posted…5k Giveaway!My Profile

  14. Rebecca
    September 12, 2016 at 7:24 pm

    I agree with your tips and the only thing I would add is to get involved in Twitter, Facebook and Amy other social media. It’s a great community! #KCACOLS

  15. Poppy Reflects
    September 12, 2016 at 8:15 pm

    Thank you for this clear and concise advice. I am very interested in going self hosted but I am a little baffled and would prefer to only make the change once so I think I need to look into this further as all advice seems to point towards it being far more professional. x #KCACOLS
    Poppy Reflects recently posted…Change Your Life Now: Why I love change?My Profile

  16. Sonia
    September 12, 2016 at 10:51 pm

    Totally agree with all of this! I’m still quite new to blogging and have been amazed at the amount of time needed and the ‘addiction factor’. I think you’ve pretty much summed it up! Xx #KCACOLS
    Sonia recently posted…Entrance Exams- Who’s More Stressed, Parents or Kids?My Profile

  17. Abi
    September 13, 2016 at 9:30 pm

    This is a fantastic post and something I really needed to read tonight! I stated my blog this year and have thoroughly enjoyed drivelling on about the ups and downs my life; but I would love to do more with it. Before I even consider bumping up ‘The British Maple’ I need to gain way more confidence in my writing, I even find the whole Linky thing very scary! I will definitely look into self-hosting next year because I should have a little more time to invest in it.

    Watch this space!!

  18. Twicemicrowaved tea
    September 13, 2016 at 10:33 pm

    This is really helpful advice – thanks! I set up my blog a few months ago, but didn’t have a clue what I was doing so I left it for a while. Now I’ve got back into it, I’m really enjoying it. I wish I’d read something like this when I first started! #KCACOLS

  19. Madeline (This Glorious Life)
    September 14, 2016 at 9:53 pm

    Really useful read for anyone thinking about starting a blog. There’s so much more to it than just writing, but then I don’t think anyone should be scared of doing it because of how much is involved, most of it you can take time to pick up as you go along! x #KCACOLS
    Madeline (This Glorious Life) recently posted…Dreaming of a ‘one day’ home.My Profile

  20. Geraldine
    September 14, 2016 at 10:41 pm

    Great tips for anyone starting out
    I genuinely didn’t know how much was involved when I started. I love it now but wonder would I have started if I knew how time consuming it is #KCACOLS
    Geraldine recently posted…In Conversation With: All Things Mom SydneyMy Profile

  21. Tim
    September 15, 2016 at 9:35 pm

    The one piece of advice I always offer new bloggers is to really focus on honing your own voice. It’s fine to look to your favourite bloggers for inspiration but there’s a fine line between inspiration and imitation. Don’t be afraid to be you and to develop your own voice – the one thing you will always be able to do better than even the most talented writer out there is to be yourself. #KCACOLS

    1. Natalie Mudd
      September 27, 2016 at 2:14 pm

      This is so very true. I think if you stay true to yourself it will always come across in your posts and people will (hopefully) grow to know you and understand what you’re about. It’s not always about being a great writer as long as you can hit a chord with people.

  22. Nikki Frank-Hamilton
    September 18, 2016 at 8:06 pm

    My kids are older, so I’m not a Mummy Blogger per se, but a lifestyle blogger who writes about my kids occasionally. I do ask them before I post, so that they can ok the content. Especially as I write about their health and the road we are walking. I want them to know what’s out there and I don’t ever want them to be embarrassed or angry.

    I agree with you, there is so much more to blogging than I ever thought. We make it look easy. When I walk people through what I do for each post they are amazed. We get really good at a lot of things, but in the end it is so rewarding!

    1. Natalie Mudd
      September 25, 2016 at 7:40 pm

      I think that’s a good process to have when your kids are older – getting them to okay the content. You’re so right about blogging being so rewarding, it’s so fulfilling in the end if you put the time in x

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