What’s in a (blog) name?


With our forthcoming move to Worcester, I’ve obviously been giving some thought to the name of this blog and whether its worth a name change.

I think a lot of bloggers probably would’ve chosen a different blog name, had they been able to see into the future with a crystal ball. In fact, a lot of my favourite bloggers (Life Unexpected,  Not Another Mummy Blog, You Baby Me Mummy, The Unmumsy Mum…) have talked about this at some point – and all for various reasons.

changing your blog name

The truth of the matter is, no start-up blogger really has a clue where their blog will take them. Neither do they have any idea how much time and effort they’re about to put in to building up the authority of their chosen domain name.

What is Domain Authority and why is it important?

Domain Authority is a score on a 100-point scale developed by Moz that predicts how well a website will rank on search engines. Most parenting and lifestyle bloggers I regularly read have Domain Authorities somewhere between 20 – 45. In theory, the greater your DA, the more traffic Google etc will send your way.

If you want to monetise your blog, Domain Authority is important as a higher DA means that more brands want to work with you and there’s greater opportunities to charge higher fees for sponsored and collaborative content. Even if you’re not interested in earning money from your blog, it’s nice to know that people are enjoying your content and Google thinks highly of you.

Keeping the same blog name when your blog direction changes…

It can take years to build up your Domain Authority (I’ve struggled to increase mine for the past year!), and if you change your domain name, you have to start all over again. I admire those bloggers who have felt the fear and done it anyway – for example, Mr & Mrs T Plus Three who relaunched as amytreasure.com late last year.

Some of my other fave bloggers have managed to smoothly transition their blogs away from a predominant focus on parenting by keeping their blog domain names the same. Instead, they’ve played around with their titles, logos and strap lines to reflect more of what they represent today. For example Jess at Mummy of Boy Girl Twins has evolved her blog to focus more on lifestyle and fashion, whilst Aby at You Baby Me Mummy has become renowned for her blog coaching, tips and advice for fellow mamapreneurs.


When I first set up this blog, all I knew was that I wanted to set up a ‘parenting blog’. I was also keen for it to have a regional focus, and so the name ‘Mum in Brum’ (see what I did there?) was born. And to be fair to the naive inexperienced blogger that started all of this, I’ve always quite liked the name – or at least I’ve never questioned it. Until now…

But really, what’s in a (blog) name?

One of my favourite things about blogging is how a blog can constantly evolve. You are your own boss and there are no rules to say that you have to always blog about the same topics and stay true to your original blog name.

Does it really matter if ‘Mum in Brum’ doesn’t actually live in Brum anymore? Perhaps if I was considering a change in regions altogether this would be a different post. But for the time-being I’m going to stick with the name and the URL that I’ve grown so fond of (at times obsessed with) over the last two and a half years.

After all, I’ll still be making many a trip to Birmingham. I can’t kick my Selfridges habit into touch that easily…

Have you ever considered changing your blog name? Would you have chosen the same blog name today?

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2 Comment

  1. Reply
    March 18, 2017 at 1:15 pm

    It’s an interesting point you raise…I’ve often wondered what happens to the blog names of people who specifically mention one child in their URL, when they have another kid? Or, if your blog names the word baby – what happens in 6 years time?

    You’ll always be Mum in Brum to us Nat so I say good decision xx
    MMT recently posted…How to prepare a piece of old furniture for upcyclingMy Profile

  2. Reply
    March 31, 2017 at 11:15 am

    I totally agree with the domain authority issue, in fact I have a blog myself and it has taken a good few years and a lot of hard to work get traffic everyday – I suppose if you put the work in you’ll see results even if it does take time, nothing worth doing comes easy right?

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